markets · · businesswire.com
e.l.f. Cosmetics Welcomes Kuromi™ to Glow Up! for Her First-Ever Roblox Collaboration Outside Sanrio®'s Universe
OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF) today announced a collaboration with Sanrio® to bring Kuromi™ into Glow Up!, e.l.f.'s immersive beauty experience on Roblox. Marking Kuromi's first collaboration inside another brand on Roblox, the partnership brings together two kindred spirits known for bold disruption with a kind heart. Arriving just in time for Kuromi's Halloween birthday and her annual Month of Mischief, the limited-time experience t.
OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF) today announced a collaboration with Sanrio® to bring Kuromi™ into Glow Up!, e.l.f.'s immersive beauty experience on Roblox. Marking Kuromi's first collaboration inside another brand on Roblox, the partnership brings together two kindred spirits known for bold disruption with a kind heart. Arriving just in time for Kuromi's Halloween birthday and her annual Month of Mischief, the limited-time experience t.
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